Business Academy Aarhus (BAAA) asked me to create a series of videos targetting new, international students who are about to make their big step of moving to a completely new country.
During the pre-production stage, several ideas were discussed and the one that stuck was a video campaign featuring 5 students representing the 5 international AP programmes BAAA offers.
In the videos, the students talk about their biggest struggles before, during, and after moving to Denmark. Struggles which most international students can relate to. Hence the title: “My Journey to Denmark”.