The Paris 2024 campaign features four young athletes from the city of Fredericia in Denmark. The campaign aims to share their stories and highlight the importance of sticking together as a team to overcome their individual struggles.

Uber partner drivers get very little credit for what they do. Uber London decided to change that.

They started a campaign titled Uber HERO where riders submitted stories of exceptional drivers who went above and beyond and behaved like true heroes.

In November 2019, Uber gathered the best of these stories and invited all these heroes to a gala event in London. Adamsfilms was tasked with creating pre-event marketing content, content to be displayed at the event itself as well as covering the event with both photo & video for future use.

Erhvervsakademi Aarhus (BAAA) needed a series of short SoMe friendly videos that would attract new students for their upper education programs. The target audience for these videos are mid-level employees who would need to brush up on their skills in 5 different areas – one for each video.

Erhvervsakademi Aarhus (BAAA) asked me to create a series of videos targetting new, international students who are about to make their big step of moving to a completely new country.

During the pre-production stage, several ideas were discussed and the one that stuck was a video campaign featuring 5 students representing the 5 international AP programmes EAAA offers.

In the videos, the students talk about their biggest struggles before, during, and after moving to Denmark. Struggles which most international students can relate to. Hence the title: “My Journey to Denmark”.

After a very succesful campaign of “My Journey to Denmark”, Erhvervsakademi Aarhus decided to work with me once again on a project featuring the 5 different international AP Degree Programmes. We took once student from each programme and had them talk about the teachers, exams, study life, and everything connected to Erhvervsakademi Aarhus.